Torrance Website Designer
Small Business Marketing Unleashed: Online Marketing
It’s possible to spend thousands of dollars - or read tens of thousands of words - and still get nowhere in the world of online marketing. A session titled "A Common Sense Approach to Online Marketing" tried to highlight the essentials, however, since the path to success can be relatively simple.
(Coverage of the Small Business Marketing Unleashed conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Matt McGee, the SEO manager of Marchex, started things off by discussing an SEO success pyramid. At a very basic level, he pointed out that commitment, planning, and patience are necessary. "You have to have enthusiasm," McGee noted. "You have to stay on top of the game."
Keyword research, a concentration on design and usability, and a use of tools and analytics come next. In regards to analytics, McGee said, "It is how you determine your success or failure."
And in order to guide things towards that first outcome, seek out customers on local and social sites. Manage your reputation all the while. "[The] pyramid boils down to the human element," McGee observed. "Small businesses depend on word-of-mouth."
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