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Sephora Selects Omniture to Gauge the Impact of Their Online Marketing Campaigns
Global Beauty Retailer Uses Omniture Web Analytics to Segment Customer Behavior and Drive Targeted Online Promotions and Content
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Sephora — one of the world’s largest specialty beauty retailers — has selected Omniture to measure how marketing campaigns impact online sales. Using Omniture Web analytics, Sephora will be able to identify and segment purchases, determine the influence and effectiveness of their marketing campaigns and merchandising strategies on those purchases, and better cater to shoppers’ needs. With Omniture, the company will ensure their campaigns, site content, and navigation drive maximum ROI.
Sephora selected Omniture to gain more robust segmenting, testing and reporting functionality. One of Omniture’s key differentiators is its tightly integrated platform from which to perform multiple online marketing activities — including Web analytics, email marketing measurement and more. Omniture’s retail industry consulting and implementation team will ensure Sephora is prepared to meet the constantly evolving demands of their shoppers.
"Retailers with multiple customer acquisition and shopping channels need a way to organize customer behavioral data into actionable information," said Chris Harrington, president, worldwide sales and client services at Omniture. "Omniture provides these multi-channel retailers with one platform from which to measure and report on all consumer activity — revealing opportunities to increase revenue and enhance customer loyalty."
About Sephora
Sephora, the beauty authority, revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora offers clients a choice of more than 200 classic and emerging beauty brands across a broad range of product categories including skincare, makeup, fragrance, bath & body, hair care, smile care and tools, as well as the company’s own private label. Sephora was founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, in 1997. Now, celebrating their 10th Anniversary in 2008, Sephora America operates more than 190 stores in the United States and Canada, and the world’s top beauty website, Sephora.com. Sephora Europe has more than 500 stores within 12 countries and has established 30 locations in China. Thanks to Sephora’s recent partnerships with HSN, a global multi-channel retailing giant, and JCPenney, one of America’s largest department stores, the beauty authority is now accessible to more clients than ever before.
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