Affordable Proffesional Web Design
6 Ways to Profit from Marketing Online
Online advertising is already a hot topic in real estate, and by the looks of consumer trends, we have only begun learning how it fits into our businesses. Firms that simply throw dollars at online ads are not making the most of their online opportunities. Instead, they should position themselves with a complete online marketing strategy to manage their listing assets so that they are better equipped to succeed in today’s environment.
Here are six specific ways:
1) Get more listings: Present your e-marketing strategy to prospective sellers. The facts speak for themselves based on statistics revealed in the NAR 2007 Profile of Home Buyers and Sellers. One in three buyers now finds the home they ultimately purchase on the Internet. And for the first time, buyers look to the Internet for property information equally as often as they consult an agent.
2) Recruit and retain good agents: A well-planned e-marketing strategy results in an increasing supply of qualified buyer leads at no cost. Nothing shows value to an agent more than an immediate opportunity to secure a buyer for their listing.
3) Close more transactions: Qualified buyer leads abound on the Internet. Despite a persistent myth that Internet leads are not serious, research by the WAV Group has demonstrated that 32% of active Internet searchers are interested in purchasing in the next one to two months, and 65% are interested in purchasing in the next six months.
Resources for
