ADS OR CONTENT? ONLY GOOGLE CAN TELL
It’s hard to know what to think about the announcement of a deal between Google and Family Guy creator Seth MacFarlane - and not just because this deal was originally talked about almost a year ago. To recap, the cartoonist and the search engine have teamed up to offer a series of 50 two-minute "webisodes" - animated clips that will be distributed through Google’s AdSense program and will be collectively known as Seth MacFarlane’s Cavalcade of Cartoon Comedy.
As described (both times it has been announced), the clips will be animated and will carry advertising in some form. MacFarlane has called them "animated versions of the one-frame cartoons you might see in The New Yorker, only edgier." In several interviews, the cartoonist has said he started thinking about creating content for the Web because he was fed up with the censorship that federal broadcast regulators engage in on television.
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