Search and you shall find
There’s no point throwing dollars at developing a website for your business if none of your potential clients ever find it.
Almost 90 per cent of all online traffic is directed through the various search engines Google, Yahoo or NineMSN.
With millions and millions of businesses out there, big and small, trying to attract the same customers as you to their online sales pitch, knowing how to properly market your business through search engine optimisation (SEO) is virtually the only way to be found on the net.
Optimising your website for these search engines can significantly boost the flow of traffic to your site and thereby helps you create a level playing field between your small business and its competitors, no matter what size they may be.
Keith Paulin, Group General Manager of SEOWorks.com outlines what he considers the three most important elements that make websites work to give you a measurable return on your investment (ROI):
1. Have the right technical structure to begin with.
2. Write quality, original, rich content which tells a good, honest story and is passionate about your business.
3. Have incoming links to your site.
‘’Get these three things right and you can have very measurable ROI,'’ he says.
When it comes to writing your website’s rich content and assessing which key words and metatags you will use behind your public site to attract the attention of the search engine’s web crawlers, you will need to have a very clear idea of what your business sells and who your target market is.
Finding your niche by understanding your target market is, more than anything, your most valuable SEO strategy, says Andrew Thornberry, MD of website design, IT and marketing group, Yuranga.com.
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