‘Use keyword tools for better SEO’
Well-researched keywords can make all the difference between success and failure when it comes to search engine optimisation (SEO), according to marketing consultant Damon Segal.
The expert said on realbusiness.co.uk that keyword research can be made easier with the help of applications such as WordTracker and Google Hot Trends.
This can do much to ensure businesses do not miss out on potential custom by focusing on one key term when they should be optimising their websites for another, Mr Segal stated.
He went on to advise marketers to consider utilising popular misspellings and added: "If someone offers to optimise your website, asks you for the keywords but doesn’t come back to you with suggestions for most-searched keywords – be suspicious.
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