Best SEO Practices During A Website Redesign
Performing a complete website redesign is a lot of work and a daunting process. Whether you want to keep your existing rankings and targeted search engine traffic, or you are using your redesign process to get started on a new SEO campaign, there are a number of best practices to keep in mind.
The situation: changing URLs / navigation / site architecture
Very often during a website redesign, the backend platform and/or content management system (CMS) will be changing. When that happens, it often means that every page of the website will have a new URL. For instance, if you change from a .asp platform to a .php platform, your URLs will now end in .php instead of .asp which in SEO terms means that the search engines will have completely new URLs to index and all the old URLs that are indexed will no longer be valid.
