http://mywebdesignsource.blogsome.com Just another WordPress weblog Thu, 03 Jul 2008 09:12:23 +0000 http://backend.userland.com/rss092 en It’s hard to know what to think about the announcement of a deal between Google and Family Guy creator Seth MacFarlane - and not just because this deal was originally talked about almost a year ago. To recap, the cartoonist and the search engine have teamed up to offer a ... http://mywebdesignsource.blogsome.com/2008/07/03/ads-or-content-only-google-can-tell/ New developments in Flash search indexing could lead to significant changes in search engine optimisation (SEO) strategies. Adobe has revealed that it is providing its Flash Player technology to Google and Yahoo! to help the two engines make improvements to their search indexing of Flash SWF file formats. This could eventually lead ... http://mywebdesignsource.blogsome.com/2008/07/02/could-flash-search-change-internet-marketing-rules/ SEOs keep discussing the effectiveness of old traditional techniques like reciprocal links and directory submission. Naturally, they cannot so easily be forgiven because they remain the easiest free way to gain backlinks with the keyword-targeted anchor text. I myself turned to the topic several times and got a heated discussion ... http://mywebdesignsource.blogsome.com/2008/07/01/seo-effectiveness-spend-your-time-wisely/ Using paid search to market brands is so fundamental that it’s self-evident. However, that’s not necessarily the case when it comes to building agency brands. Adweek found that few of the 56 agencies assessed in this year’s Report Card evaluation have bought sponsored links tied to their names on Google. ... http://mywebdesignsource.blogsome.com/2008/06/30/few-shops-practice-paid-search-skills/ In an online retail market expected to double in size to £78 billion by 2010* the potential rewards for e-commerce businesses are huge. Equally, so is the pressure to stay ahead of their competition.  The desire for online businesses to become bigger and better inevitably affects their approach to redesign. ... http://mywebdesignsource.blogsome.com/2008/06/26/how-much-change-does-your-site-really-need/ Curious about the inside scoop, the things you don’t hear from the sales executives of the world or glean from sell sheets and white papers? Seeking the information that will justify marketing budget expenditures to upper management? Read on, especially if you’re proposing that the big dogs drop dollars on ... http://mywebdesignsource.blogsome.com/2008/06/25/integrate-banner-ads-count-the-clicks-measure-the-returns/ Some have called Twitter "the ‘Seinfeld’ of the Internet - a Web site about nothing." And at first glance, this micro-blogging tool that connects users around the world through short bursts of real-time text messages can seem mindlessly superficial. "just ate a great burrito," types one ... http://mywebdesignsource.blogsome.com/2008/06/23/were-connecting-and-wasting-time-on-twitter/ Organic search engine optimisation (SEO) is the most cost-effective approach to search marketing available, particularly now that firms can bid to place adverts on their competitors’ sites, one firm has asserted. Digital agency SEO1 Services stated that paid links do not offer sustainable results and can be a costly way for ... http://mywebdesignsource.blogsome.com/2008/06/19/organic-seo-the-most-cost-effective-tactic/ Generating high levels of response, conversion or brand engagement is never easy in direct marketing. Unquestionably, it is vital to pick the right mix of channels. However, as channels have proliferated — mail, email, SMS, telemarketing— settling on the appropriate ones and giving them the optimum weighting is ... http://mywebdesignsource.blogsome.com/2008/06/18/marketers-must-invest-in-multichannel-approach/ Google and Yahoo have announced a new internet marketing deal. The two search engines have reached a landmark advertising agreement that will see Yahoo displaying Google adverts alongside their own listings. Yahoo chief executive, Jerry Lang, described the new deal as "the next major development" in search engine marketing. He said: "We believe ... http://mywebdesignsource.blogsome.com/2008/06/17/new-internet-marketing-deal-between-google-and-yahoo/